Hongqi
Hongqi is a Chinese luxury car brand owned by the automaker FAW Car Company. Our motorheads were happy to launch this luxurious car for the first time in Abu Dhabi.
campaign
Our Solution
We crafted and executed a 360° marketing campaign with focused messaging spread across multiple mediums and channels. Our campaign translated the brand concept while highlighting both: the cutting-edge technology of the car and the Oriental traditional culture.
Results
