Pirelli Middle East
Pirelli is global brand known for its cutting edge technology and high end production of tyres, with a passion for innovation. Pirelli Middle East is the local arm of Pirelli in the Middle East and North Africa region.
campaign
Our Solution
We had the pleasure of executing Pirelli’s 360 marketing approach via several channels. First through social media, by creating unique tyre content that is both educational and entertaining. Secondly by handling all videography/photography requirements in the several activations that Pirelli is part of in the region, from track days with supercar clubs, prestigious motorsport events such as F1 Abu Dhabi and Gulf 12 Hours, to localized content from P Zero World Dubai. And finally through PR management that helped increase Pirelli’s brand awareness and outreach in the Arab world.
Results
